Being in the steel business for the last 40 years in Kolkata, West Bengal, Elegant steel has established itself as a leading manufacturer of the full range of iron and steel products in India. ELEGANT® is the flagship brand of Shakambhari Group that has earned its reputation amongst the engineers and architects as a symbol of reliability, premium quality and value for money.

Owing to its strong resilience & integrity, Elegant Steel has been enjoying a great brand value through all these years. With a strong hold in West Bengal and Assam, the ISO 9001: 2001 company is all set to expand its market to key north and eastern states such as Haryana, Rajasthan, Punjab, Bihar, Jharkhand and Odisha.

The main objective of ELEGANT® has always been to produce the highest quality products commanding the best price in the market. That is why the brand is regarded as a strong and reliable player in the Indian iron and steel market, trusted by engineers and architects. The QST/TMT re-bars are manufactured in Kolkata, West Bengal at our captive integrated steel plant in Durgapur, West Bengal. The plant is equipped with facilities for producing sponge iron, MS Billet etc. that are required for rebar production. Elegant Steel has a vast 1000+ distribution network, which is further expanding day by day, to reach its ever growing customers. Today, Elegant Steel is one of the fastest-growing iron and steel conglomerates in Eastern India, dedicated to bringing innovation in developing different techniques to improve the quality of the products while driving down prices of the same. With a group turnover of nearly INR 6000 crore, we take pride in being one of the most successful players in Steel sector.

Our Advantages

World Class quenching and self temporting process used Norman Inhouse simple water spray is done*

  • Unlike ordinary TMTs, ELEGANT® uses virgin iron ore to produce quality QST re-bars.
  • With multiple manufacturing units in Durgapur (West Bengal) and Bilaspur (Himachal Pradesh), the group is all set to meet the demands and exceed the expectations of its clients in the years ahead.
  • While ordinary TMTs use non-uniformed rolling patterns, Elegant QST uses state-of-the-art horizontal, vertical roller stand giving uniform sectional weight.
  • Ordinary TMTs use hand-design rolling which results in non-uniform rib patterns. Whereas, Elegant uses CNC machines for roll designing to achieve uniform rib pattern.
  • There is no scope for chemical control while producing ordinary TMT bars. At Elegant, controlled use of Sulphur, Phosphorous, Carbon and Manganese are maintained.
  • When it comes to durability and quality, there is no place for mediocrity. At ELEGANT®, all the products go through stringent quality checks to ensure only the best quality products reach the customers. With our fully integrated steel plant, a top-notch quality check is assured.
  • The brand already has an 1000+ distribution network and is expanding its reach to neighbouring states with an increasing dealer network base.

Journey of Elegant Steel

  • 1999
    Elegant was first launched with Durgapur plant. We had only 3 distributors who used to cater the entire West Bengal.
  • 2003
    Bollywood actor, Sanjay Dutt became our brand ambassador. In this time frame company expanded its dealer network. We had 9 distributors and 400 plus dealers associated with us.
  • 2007
    The company started its operation in Assam, recognised to be a potential market in the North East. In this span of time, we had 25 dealers.
  • 2008
    The tag line “Sobai Chene, Tai Kene” was launched and eventually got popular among mass.
  • 2009
    We opted for more aggressive marketing campaign and our dealer network crossed 600. We expanded in all the 23 districts of West Bengal as well as Assam. Prestigious projects were on board including NHAI, PWD, MES.
  • 2012
    Prominent marketing campaigns with the tag line “Bond that stays strong”, “Trust that last long” were launched.
  • 2019
    The brand was taken over by Shakambhari Group with a plan to make its mark in pan India. After the takeover, the capacity was increased by 3times.
  • 2020
    After takeover, we touched 1000 plus dealer milestone with 29 distributors. The network also expanded in other parts of India.


Yes, as Elegant steel is manufactured with basic raw materials Iron Ore and coal, all manufacturing facilities such as Iron Making, Steelmaking, Ferro Alloy making, Hot Rolling, QST process, captive power plant are located at single premise.

We manufacture Elegant QST bars within appropriate tolerance limits, prescribed by the Bureau of Indian Standards. Our QST bars are marked with ISI in every meter.

Yes, SPS is an integrated steel plant having Iron Making, Steelmaking, Hot Rolling, QST process within a single premise located in the ‘steel city’ Durgapur, West Bengal.

Yes. Elegant Steel is produced at SPS Steels Rolling Mills Limited (SPS), an integrated Steel Plant situated in Durgapur and Shakambhari Ispat and Power Limited (SIPL), an integrated Steel Plant situated in Purulia.

Elegant Steel is manufactured at an integrated steel plant where MS and CRS Billets are produced using Iron ore and coal as raw materials. The Billets confirmed to IS2830:2008 are only converted into ELEGANT STEEL QST Bars.

Elegant Steel is available to customers through a wide retail network in 13 states. Nearest dealers can be located through our website or you may contact us at elegant@shakambharigroup.in or call us at + 033 662 552 52.

Elegant Steel is produced through the primary steelmaking route using tested Billets, containing low carbon and high manganese that results in a high elongation ratio. Thus, these QST Bars are super ductile to resist earthquake jerk up to 5.5 rector scale. Elegant Steel can be used in any kind of construction such as bridges, flyovers, high-rise etc. in the seismic prone zone.

Our integrated steel plants are equipped with captive test labs consisting of spectrometer, computerized universal testing machines and other modern testing apparatus dully calibrated through NABL accreditation. A team of highly experienced and skilled professionals dedicatedly work in our quality assurance cell.

Steel bars with Fe550D has the best combinations of high tensile strength and extra ductility which is the best ideal for any kind of construction including residential house, high-rise, flyover, overhead water reserve or any kind of RCC structures. From single storied house or multi-storeyed high residence – it can be used anywhere.

Elegant Steel is a trusted name for QST Bar/construction steel for over three decades. It has been used in various prestigious projects under different government departments and corporates. ELEGANT STEEL QST bars are being used and approved by MES, NHAI, NHIDCL, WBPWD, WBPHED, WBSETCL, JUSNL, UPRRNL and many more government and semi-government departments. It is also a preferred reinforcement steel brand at renowned industrial and infrastructure corporates – to name a few are L&T, ADANI, KPTL, KEC, Ashoka Buildcon, GR Infra etc.

Our Clients